Celebrating Progress: The Journey of Women in Business

As we step into March, our hearts swell with pride and reflection. National Women’s History Month isn't just a time to recognize the monumental contributions of women throughout history; it serves as a beacon, illuminating our collective journey toward gender equality—a journey we on the STARS of Boston team are deeply passionate about, especially in the realm of business.

Let's journey back to the late 1970s, a time when the narrative of women's contributions was almost invisible in our education system and public consciousness. It was then that a pivotal change began, with the inception of Women's History Week, centred around International Women’s Day on March 8th. This initiative, born from the dedication of the Education Task Force of the Sonoma County (California) Commission on the Status of Women, marked a turning point, igniting a nationwide celebration of women's achievements and leading to the eventual establishment of March as National Women’s History Month. This period of reflection and education has since become a source of inspiration for us all, highlighting the indelible impact women have made on society.

The narrative of women in business resonates deeply with us. It's a tale of transformation—from being denied the right to own property or lead businesses to spearheading innovative enterprises that shape our economy. Women-led companies, such as STARS of Boston, stand as prime examples of how women's leadership can drive economic growth and innovation. These enterprises, and countless others led by women, contribute significantly to our economy by creating jobs, fostering community development, and embodying the principles of equity and diversity in their operational ethos.

Without women in business there would be no protective kevlar for our soldiers and police officers to wear, no disposable diapers, paper shopping bags, and even the dishwasher. With an understanding of all walks of life women in the business world have a unique perspective on what consumers want, need, and should have marketed to them. One just has to look at the expertise and successes Marry Barra has brought to General Motors in her time as CEO, she not only understands market desires but the fact that progress must be made in the era we are living in and we cannot maintain the status quo any longer. These are the types of pushes that make having women in any industry an advantage. 

The evolution of women’s roles in business is not merely a story of individual success; it's a narrative of collective empowerment and societal advancement. Women entrepreneurs bring unique perspectives and values to the business world, emphasising sustainable practices, community engagement, and equitable workplace cultures. Their leadership styles often prioritise collaboration, empathy, and inclusivity—qualities that are increasingly recognized as vital to business success in a globalised, interconnected economy (we’re looking at you Carol Tomé of UPS the expert who handled the logistical crisis of getting covid vaccines delivered to homes across the United States).

As we celebrate National Women’s History Month, it's crucial for us to reflect on the journey of women in business—from the days when owning property was a distant dream, to the present, where women lead some of the largest and most influential companies. This month serves as a reminder of the strides we've made and the work that still lies ahead in achieving gender equality. It's a celebration of progress, a testament to resilience, and a call to action for all of us to continue supporting and uplifting women in all spheres of life, and not just in the business world, but we cannot and never will forget the strides for industry women have made.